Dammam - King Abdulaziz Center for World Culture (ITHRA) is participating in London Design Biennale 2018 at historic Somerset House in London, which was launched yesterday and continues until September 23 within Saudi Aramco's initiative to promote culture, creativity and cooperation through cultures.

The exhibition was a showcase for a group of leading designers and innovators from 40 countries around the world, focusing this year on «Feelings» and how to integrate geometry and emotion between the worlds of logic and language.

The director of the ITHRA Center, Ali Al-Mutairi, stressed the importance of enriching artists in cultural events as the message of ITHRA is based on supporting talents, especially the national ones, and to set new standards for excellence in the Kingdom in the field of culture and creativity aiming to develop and spread knowledge products that foster creativity, and cultural civilized communication with the world by presenting Saudi elites and highlighting national talents in international forums.